Sales. Not pretty words

I don’t write copy to sound clever. I write to sell. That’s why my first ever long-form sales page converted cold traffic at 3.94%. And why my first email funnel smashed 67% opens — triple the industry average.

No fluff. No fancy words to “build your brand.” That stuff didn’t get me those results. Here’s what did:

Spending over a thousand hours dissecting copy greats.

Learning to say the right thing at the right time like Eugene Schwartz. To talk to prospects like a trusted mate, like Clayton Makepeace. And to write lines that hit right in the gut, like John Carlton.

My take on copy is everything starts with knowing your customer inside out. What they want. What keeps them up at night. What makes them say, “Yeah, that’s me.”

I dig deep until I can write to them like their best friend — the one who just gets it. That’s how you build trust and make the sale feel natural.

Every sentence earns its place. Every word pulls its weight. That’s why my client Sarah said this:

“Thomas supported me by writing my sales page for my website. His approach was very professional and I’m very happy with the result. I especially loved the thoughtfulness of his approach, it was imported to him to find out more about me and my brand, my clients and their experiences and the topic I’m working on. He invested a lot of time on gathering information he needed to enable him to write to my ideal client. He was very open to feedback and did he best to adjust his work to my needs and expectations. The result he delivered is great and meets my expectations 100%. I can highly recommend Thomas and his work.”

Want help with your copy? Hit the button below for a quick chat.

Sales. Not pretty words

Outside the laptop